FINAL IMAGES

CATWALK

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EDITORIAL 

My Charlotte Tilbury TV Advert

I decided that because I have around two days left before the final hand in and I have completed my work that I would have a play around with Premiere Pro and create a video advert for Charlotte Tilbury and Matte Revolution. I used Premiere pro last year for my film unit and whilst I am no expert, I really enjoy the process of making a film. My advert is only 30 seconds long but it has taken me a whole day to complete. I have used clips from my own work as well as clips from Charlotte Tilbury's own videos (you can see the difference), All the clips which were from Charlotte herself can be found online at: www.youtube.com/CharlotteTilbury

 IF VIDEO WILL NOT PLAY PLEASE VISIT:

https://youtu.be/QSkbbmujp1s

Project Evaluation

The theme of this project was more focused towards my preferred area of the make up industry. Fashion and Beauty imagery is something I am really into, which is a result of my love of both fashion magazines and fashion.  The brief required me to create a minimum of 6 images, two for an editorial spread, two for a day and night advertisement spread and finally two catwalk images. The guidelines were pretty slim with our only restriction being the brand we chose. The brands covered many different type of styles and I decided to go for a more clean and simple brand, Charlotte Tilbury. I thought that this specific brand would challenge me because I knew nothing about Charlotte herself or her brand. I wanted to steer away from typical brands such as Chanel, Illamasqua and Nars because I knew many people would be doing these brands.

My most enjoyable moment of this project now it’s complete and I can look back thoroughly would be a couple of things. Firstly, the brief instantly excited me, more than others have in previous projects. I was really looking forward to creating some amazing images that reflect my work and my style more than I had previously done. Secondly, I enjoyed being free with the whole project, although difficult, I enjoyed the research of SS16 trends and loved re watching some of the shows I had already seen as part of my research. Lastly, being able to travel made this project so much more interesting. I visited Exbury Gardens for my final shoot which was for my Editorial Images, driving through the New Forest and into Exbury Gardens was amazing, as I am a big lover of nature so I was really in my comfort zone. The gardens themselves were just as beautiful as the drive up.

I have learnt several new techniques during this project, specifically in Make Up and Hair master classes. This semester I decided to concentrate and try much harder at working on my hair skills which seems to have paid off. I can now say I have completed many hairstyles to a great standard and enjoyed it, for the first time in my university experience. I have particularly enjoyed learning S Waves and Beach Hair and the advanced plaiting lesson was amazing. My make up skills have grown immensely this semester, I have learnt little tricks and tips from staff such as tight lining and I have also improved my skin application techniques, which is a big plus for the style of images I have been creating.  

I would like to continue to develop many techniques I have used during this project, the most being my hair skills of course, there is still room for improvement which I hope to make next year! Lastly, I would like to go more in depth with eye make up application as this is an area I have no confidence so again, next year is the year I master eye make up.

I have spent a huge amount of time during this project looking at other people’s work and researching artists. My main person of interest was Charlotte Tilbury, as I haven’t particularly followed her work in the past, I needed to understand her style and what she was all about, I have now fallen in love with her style and work ethic as well as her brand. My research took me on many paths and journeys, I looked at many artists and designers such as Rachel Zoe, Jeremy Scott and Raf Simons and also looked at artists such as Val Garland and Pat McGrath. I have also spent time watching brand videos and looking online on Vogue to get a clear understanding and visual image of the current SS16 trends.

Charlotte as a professional artist influenced my work massively, her clean style and perfected face is something I love about make up. I think if you were to put both my images and Charlotte's together, you would see the influence she had, although my work would be slightly poorer than hers due to her incredible experience. Rachel Zoe and Jeremy Scott also had a huge impact on my final outcome of this project, as Charlotte has not got a clothing line which some of the other brands had, I found this difficult to link a trend to my brand so I started to create a collaborative idea, without Rachel and Jeremy my editorial images and catwalk images would not have turned out as well as they did. 

My most successful part of this project has to be the outcome of my Editorial shoot. I now feel I put more effort into this because I believed and was passionate about my idea and I think that reflects the outcome, which is a collection of seven images! I wanted to create something a little more magical and I desperately wanted to get out of the studio so I think this also played a part in the success of my images.

I encountered many problems throughout this project, particularly with the sourcing of locations. Persistence is key and eventually I found an amazing place which was great.  I also had many other problems such as models dropping out and very close to the deadline hand in for this project I found out I needed to use at least three models, meaning my one model for all categories wasn't going to cut it, so I had a struggle trying to source models in such a short space of time.

Problems always come with a solution, whether it takes a day or a week to find. My problems all had solutions which thankfully didn't eat up too much of my time, however, I have now learnt many lessons such as always checking the brief, specifically once a week just to ensure I am doing what I am supposed to do. I think some of the issue that arose during the projects have slightly affected my work, such as my location, as great as it was, was slightly off what I wanted but I had to compromise because I couldn't afford to pay to use a location.

If I was to re do this whole project I would most definitely stick with my original brand because I believe this is a reflection of me and my style of work and I thoroughly enjoyed it. I would re do my advert images if I could, which I can’t now because I have no time but I am slightly unhappy with them but we can’t always be 100% happy with our work. 

Overall, this project has made me more confident in myself in regards to my skills and designing ability. I think all my images are of a good standard and I am happy with my marks for my assessment. I have found myself trying to be much more in depth with my posts and I am trying to be more reflective after receiving poor grades last semester as I know I can produce some good work but I feel my time management lets me down as I tend to prioritise certain projects which eventually makes my other projects unsuccessful. This semester I have divided my time between each of the three units as best I can and I have learnt that quality over quantity is better. 

Brand Evaluation

Charlotte Tilbury cosmetics, a brand for the people, with a line of products designed and marketing in a way to empower women and is dedicated  to ensuring every woman feels beautiful in a few easy steps. Charlotte herself, has empowered her customers through her strong opinion that every woman should wear make up, and that make up makes a woman shine. Charlotte, being an amazing, award winning make up artist herself, has poured her heart, soul and many years of industry knowledge into a range of make up and skin care products, which have taken the beauty industry by storm and has exceeded beyond expectation is such a short time frame.

There is only one con I can passionately talk about with regards to Charlotte Tilbury, although not the most expensive brand in the UK market, Charlotte prides herself on her products being easily achievable beauty for women, and her brand's DNA is that her products are for every woman, which is contradicted by today’s society struggling with money. Charlotte’s place in the market means her counters are in department stores such as John Lewis, House of Frazer and Selfridges, all well known for their high end, luxury brands, brands that have a huge increase in price as opposed to high street stores and brands, and quite rightly. Luxury brands have better designed, packaged and benefits as opposed to high street brands, so it is only right that the price is slightly steeper, and in Charlotte's case, much steeper. The kits that are designed for ease cost around £200, a hefty price tag for ‘every woman’. Although sales are booming, this limits sales in a way and contradicts the brand’s DNA slightly, although you can’t always please everyone.

On to some of the pros to my brand. Charlotte employs some great people on her counters. Staff are well presented, groomed and polite and do nothing more than helping every person to the highest standard which is such a great thing to see, especially in Birmingham Selfridges. Charlotte’s brand is advertised and marketed in a specific way, it almost feels magical, which is one of the main reasons I love the brand personally. For me, the products have to be great, which is pretty obvious but I also look to brands for packaging, colours, presentation and base my purchases on this. Charlotte’s packaging is out of this world, she has the best packaging in the UK beauty market by far and the colours and presentation of her counters and packaging also make her brand desirable to me. The rose gold and purple colours pop and give me such a buzz (sad, i know)

Not one to just sell products, Charlotte has created many avenues for her customers. The first being #TAGYOURTILBURY, a hashtag for social media, which enables customers to snap a picture of their purchases and upload them, many of which come onto her wesbite. The next is blogging, Charlotte has a greatly advertised blog on her cosmetic website, which helps people follow her life as a working make up artist. The next aspect, which is huge is her tutorial videos on YouTube, special occasion, day looks, night looks and much more are all shown step by step online to help customers use their products correctly. More recently, I have noticed Charlotte commenting on instagram posts asking for permission to use certain images on her own social media sites and much more, which I also think is a great thing, as she is interacting with her customers.

Pre Final Images

CATWALK

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EDITORIAL

These are the images I selected and edited to show Kat during my tutorial. She picked up on many things I have noticed such as my lips in my advertisement images, I have now redone the lips so hopefully they look slightly better. One other mention was to remove some of the images I have for my editorial story. I have gone over the images and re arranged them and I have made the decision not to remove any. I feel my images will not work well and will not tell my story if I remove some of the key images, regardless of whether the images are less strong than others, this is something I will learn from.

Vanity Fair Magazine

I thought it would be pretty cool and a good use of my time to use another one of my images I liked from my editorial shoot to create a SS16 Magazine cover for Vanity Fair to add to my edited images.
I enjoy using Adobe Creative cloud to create extra things like this. I used typical fonts which appear in magazines which were actually quite difficult to find. I thought back to colours of SS16 and white and dusty pink were popular which is why I incorporated them in the front cover.

Layout Testing:

             

             

Editorial Layout testing

Lippy Ever After

An editorial photo shoot inspired by Jeremy Scott's Moschino SS16 show and Charlotte Tilbury Make Up. My model goes from an average woman in old torn clothes and simple hair, her Fairy God Mother, Charlotte, with the gift of a lipstick, transformed her into a Beautiful Woman. 

The images included here have been narrowed down as much as I can possible handle. I still want to include three more images in but I think I would be very much overdoing it... I will have to check during my tutorial this week! The first few images (white dress) are of my model while she's a high fashion 'Cinderella' the images after (blue dress) are when she has been transformed into a high fashion 'Princess Cinderella' The theme was inspired by Jeremy Scott who has designed many outrageous collections based upon pop culture and fairytales. As my brand is very minimalistic, I wanted to take Jeremy's work and tone it down and put a Charlotte Tilbury Spin onto it! 

I am still unsure about the first image (single page) I am not sure whether to include this image as the images that follow are more busy where as that one is quite simple and plain. The rest of the images I think are great, I am not normally one to over congratulate myself on my work and I am very critical which I believe is part of the reason I actually do poorly sometimes, but these images I really do love. I think they show the style of my work flawlessly!  I still want to play around with fonts/text layouts ect so hopefully I finalise them really soon!