My Top SS16 Trends

Ralph Lauren

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Ralph Lauren's Riviera outingThere was much to pique Lauren’s customers’ enthusiasm in this coastal-themed outing, complete with French bistrot soundtrack. With Julianne Moore, Alec Baldwin and Jessica Chastain on the front row (how’s that for a line-up?), New York’s Alpha Designer told a distinctly French story with striped blue and white swimsuits, crisp navy tailoring, seaworthy cable sweaters, and bright, blousy, bateau-printed organza evening dresses.

Jenny Packham

The London-based designer’s SS16 collection segued seamlessly from sequin-encrusted midi dresses, so fuss-free daywear, to botanical-inspired showstoppers.

Telegraph. New York Fashion Week. Trends SS16. http://www.telegraph.co.uk/fashion/new-york-fashion-week/spring-summer-2016-trends-news-parties/

Dolce and Gabbana

In keeping with the inspiration behind the collection—Italy in Love—the make-up was flawless with dewy skin and a beautiful smoky feline flick. As is tradition with a Dolce & Gabbana show, hair was arranged into elegant, braided up-dos with floral headpieces.

Alberta Ferretti

Tanned skin, brushed-up brows and a loose, effortless up-do: there was little not to love about the beauty look from Alberta Ferretti for spring.

Harpers Bazaar. MFW Beauty Trends. SS16. http://www.harpersbazaar.com.sg/15143/mfw-ss16-beauty-round-up/

Rough ideas and 5 P's presentation

BEAUTY adverts through the years

Maybelline. 1920. Pinterest. https://www.pinterest.com/pin/154459462196283045/


Helena Rubinstein. Skin. Magazine. 1920. Archive. http://www.advertisingarchives.co.uk/detail/22960/1/Magazine-Advert/Helena-Rubinstein/1920s


           
Elizabeth Arden. 1940s. Archives. http://www.advertisingarchives.co.uk/?service=search&action=do_quick_search&language=en&mode=&q=Beauty+Advertisements&qw=&md_1=&md_2=1940s&grid_layout=4


Maybelline. 1950's. Fashionista. https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwimvOmIzqLMAhWFChoKHcSwDY4QjhwIBQ&url=http%3A%2F%2Ffashionista.com%2F2015%2F05%2Fmaybelline-100-year-anniversary&psig=AFQjCNEwIF86jJLQUh4h0OOHi1Zy-bf5iw&ust=1461426916788863


Elizabeth Arden. Arden Pink. 1960. HAMUA.com. http://hair-and-makeup-artist.com/beauty-adverts-1960s/


Helena Rubinstein. Lipstick. 1960 https://www.pinterest.com/bebeautfulbook/helena-rubinstein/


           
1970's. Rimmel. Archives. http://www.advertisingarchives.co.uk/?service=search&action=do_quick_search&language=en&mode=&q=Beauty+Advertisements&qw=&md_1=&md_2=1970s&grid_layout=4

   
                          

Maybelline. 1980 and 1987. Archives. http://www.advertisingarchives.co.uk/?service=search&action=do_quick_search&language=en&mode=&q=Beauty+Advertisements&qw=&md_1=&md_2=1980s&grid_layout=4

      
2000.                                        2004.                                                2007             

Maybelline. L'Oreal. Revlone. 200's. Archives. http://www.advertisingarchives.co.uk/?service=search&action=do_quick_search&language=en&mode=&q=Beauty+Advertisements&qw=&md_1=&md_2=2000s&grid_layout=4


2014/2015/2016

  

                          

   

 


As you can see, the advertising of beauty and cosmetics has evolved dramatically since 1900's. Digital advances are also to thank for the clear, over edited images we see on billboards and in magazines now. Long gone are the days of illustrations. I feel sad that some brands don't recreate vintage ads, I think it would be something really lovely to do, to pay homage to all the leaders back then. You can also see brands have monitored beauty ideas and have switched up models and muses accordingly. The images we have now for me are able to sell products more than its ancestors.